Your Favorite Full Coverage Bra Celebrates 21 Years of Support!

Trends come and go, but one thing remains the same; no matter the fashion flavor of the moment, a comfortable supportive bra is always essential. For 21 years and counting, the Awareness Underwire Bra has supported women all over the country, and in more ways than just one.

The accolades for our Awareness Underwire Bra would translate into hours of doting toasts, with over 1,200 5-star reviews raving about the smooth fit and seamless support of this full coverage underwire bra; you can read them all here. The Awareness Underwire Bra is one of those iconic items that our customers buy and repurchase again and again for years. Women of all shapes and sizes, from an A cup to I cup, and bands from 32 to 44 have come to trust this style as the go-to for every-day natural shaping, with stay-in-place straps that don’t dig in and a hidden underwire for added comfort.

Beyond how our Awareness Underwire Bra supports women’s bustlines, much of what makes this milestone a cause for celebration is how Awareness supports women’s causes. As the face of our Fit for the Cure® campaign, this bra features the signature breast cancer ribbon on the back, and this month, a beautiful blush pink color is available for purchase. Click the link below to find out more about Fit for the Cure®.

https://www.wacoal-america.com/fit-for-the-cure

If you haven’t tried our best-selling 5-star rated full coverage bra, what are you waiting for?

(Oh, and if your answer is “I’m waiting for it to come in a blush pink!” — well, you know we have that covered!)