Helping women look and feel beautiful has always been Wacoal’s mission. We understand that wearing a bra that fits comfortably and provides the right support can be a life-changing experience. That’s why we offer bras in a wide range of styles and sizes from A to I cup as well as on-trend lingerie that’s sexy without compromising on quality or comfort from our brand b.tempt’d. All of our lingerie features beautiful materials, comfortable fit, and relevant designs. The impeccable quality of our bras, panties, and coordinating lingerie has earned us many loyal customers, which has made Wacoal a leading brand in department and specialty stores around the country.
In addition to our focus on delivering beautiful, high-quality lingerie we are also committed to helping women find bras that fit just right. We believe so strongly in the importance of a good fit that we have trained a group of consultants to take accurate measurements and assist customers in choosing the styles that will work best for their body types and lifestyles.
Wacoal was founded in Japan in 1949 by Koichi Tsukamoto. His goal was to bring beautiful intimate apparel that would offer a higher level of quality and innovation than was currently available in the market to women across the globe. By building teams of like-minded designers, researchers, merchants, and others he created a brand with global reach and countless loyal customers. In 1985, Wacoal launched its brand in America with the goal of using high-quality materials to create intimate apparel that was beautiful and comfortable too.
As a company dedicated to helping women look and feel beautiful, Wacoal wanted to play an active role in supporting the fight against breast cancer. To accomplish this goal, we created a bra with an embroidered pink ribbon on the back band to remind women about the importance of breast health and named it Awareness.
In 2001, Wacoal launched Fit for the Cure®, an initiative offering complimentary bra fittings at more than 1200 store events across the United States and in Canada each year that raises money for the work that Susan G. Komen® is doing to fight breast cancer. Wacoal donates $2 for every woman who participates in a complimentary fitting and makes additional donations for bras and shapewear purchased at the event. To date, we have donated more than $4.7 million to Susan G. Komen. Every October, Wacoal also participates in Breast Cancer Awareness month with programs that raise additional funds for Susan G. Komen®.
Wacoal supports breast cancer awareness worldwide; learn more about the Wacoal Pink Ribbon Movement here.